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Paid Ads

People who are actively looking for what the organisation offers find it — at a sustainable cost per acquisition.

Accountabilities

Running and optimising paid campaigns that match the organisation's programs, causes, or services to people actively searching or browsing for them
Managing available ad budgets and grants (including the Google Ad Grant for eligible nonprofits) within agreed spend thresholds
Reporting on campaign performance — reach, clicks, conversions, and cost per result — to whoever owns the growth or marketing goal
Pausing or adjusting campaigns when cost-per-result exceeds agreed thresholds

Copy it into your own handbook, or assign it to someone in Moral Fabric and keep it up to date automatically.

Used by 2 organisations we support