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We Do the Ops, You Do the Good

Ruben, Leonor, Catarina, Eva van der Veer, Eva Schulze and Daan at our first in-person weekly meeting

Hi there,

TL;DR (Too Long; Didn’t Read): I’d love to introduce our team, share which nonprofits we’re helping, and how. First up, a few free “patterns” that you can use now. We also launch our free Operations Assessment: check in 10 minutes where your ops can be improved. And we ask you a few short questions at the end; hopefully you can help us out in this important startup phase! 🙏

Patterns you can use (and share!) today

We don’t reinvent ops for every organization. We build patterns, test them across nonprofits, then share them openly. Here are 5 you can use right now. Thanks for sharing them with others!

Meet the team

Moral Fabric started with the two of us, Eva van der Veer and Ruben Timmerman. We’re building a team that other nonprofits can rely on. The picture above is from our first weekly meeting we all attended in real life. Since then we’ve grown into a full team, with links on our website:

  • Eva Schulze joined as customer impact generalist.
  • Leonor Santos has been with us from the start, running Finance for The School for Moral Ambition and Moral Fabric.
  • Catarina Araujo, in similar fashion, running People Ops.
  • Daan Aerts joined as a part-time developer.

Our first customers

The best way to explain Moral Fabric is to show the work. A few of the organizations we’ve welcomed and what we do for them:

  • Instituut v. Publieke Economie: set up their Asana project management, mapped their organization in the Moral Fabric app.
  • Doneer Effectief: IT security improvements, GDPR-proof data retention policies, and helping them onto Proton Pass.
  • Vakbond voor Dieren: set up a simple donation / newsletter CRM in the Moral Fabric app, combining Mailerlite and Mollie.
  • Impact Unfiltered: contracting templates for freelancers and partners, setting up their own entity to spin out of The School.
  • Profit for Good: also an entity from scratch, setting up tools for CRM, website and newsletter.
  • Delta Instituut: detailed (project level) financial reporting and cash flow forecasting.

Free 10-minute ops check-up

The Operations Assessment is a 10-minute self-check that reveals your nonprofit’s operational strengths and gaps. You score 24 areas on importance and current progress. The tool pre-fills suggested priorities, auto-detects your existing tools by scanning your website, and saves as you work. Your Operations Priority Map ranks where your next effort delivers the most impact. Return in a few months, update your scores, and track your progress as you close gaps. No sign-up required. Start your assessment.

Help us shape Moral Fabric

We’d rather build the right things with you than try to predict what you need. A few quick questions, just reply to this email with any thoughts!

  1. Pricing. We’re testing multiple ways to work together: pay-as-you-go per ops role, a flat “All You Can Ops” monthly fee that covers everything, or project / outcome based pricing. What do you prefer?
  2. Our website. Did moralfabric.org make it clear what we actually do? What’s missing?
  3. The assessment. Now that you’ve seen it above, would you run your organization through it? Why not?
  4. One thing. If we could build or fix one thing for your operations in the next month, what would it be? Or what pattern do you want us to write and share for free?

🙏 Thanks for any feedback you can share with us!

Cheers, on behalf of Eva, Eva, Catarina, Leonor and Daan,

Ruben

Start your free assessment
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